Preston Sturges' Eleven Rules For Box Office Appeal:
A pretty girl is better than an ugly one.
A leg is better than an arm.
A bedroom is better than a living room.
An arrival is better than a departure.
A birth is better than a death.
A chase is better than a chat.
A dog is better than a landscape.
A kitten is better than a dog.
A baby is better than a kitten.
A kiss is better than a baby.
A pratfall is better than anything
A pretty girl is better than an ugly one.
A leg is better than an arm.
A bedroom is better than a living room.
An arrival is better than a departure.
A birth is better than a death.
A chase is better than a chat.
A dog is better than a landscape.
A kitten is better than a dog.
A baby is better than a kitten.
A kiss is better than a baby.
A pratfall is better than anything

1 Comments:
I found a Zucker brothers version of this I was looking at referring to films like Airplane and Top Secret. I hate real life: now Gazza is appearing in an alien invasion flick, shot (naturally) in Bulgaria. Bastards.
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